Body objectification and "fat talk": Effects on emotion, motivation, and cognitive performance

To evaluate the effects of self-objectification on mood, motivation, and cognitive performance, 80 women either tried on a swimsuit (high objectification) or a sweater (low objectification). In addition, in order to investigate whether "fat talk" exacerbates the negative effects of self-objectification, half of each group overheard a confederate make self-disparaging body comments or neutral comments. Self-objectification, either as an individual difference disposition (trait) or as a situationally induced state, was associated with increased negative feelings, decreased intrinsic motivation, lower self-efficacy, and diminished cognitive functioning. The "fat talk" prime had mixed effects; potential reasons are discussed in detail. Exposure to fat talk was associated with an increase in negative emotion for women in sweaters, but a decrease in negative emotion for women in swimsuits. Fat talk was also associated with improved motivation and cognitive functioning for women low in trait self-objectification but diminished motivation and performance for women high in trait self-objectification.