Information technology and new product development - Opportunities and pitfalls

被引：44

作者：

Ozer, M ^{[1
]}

机构：

[1] City Univ Hong Kong, Dept Management, Kowloon, Hong Kong, Peoples R China

来源：

INDUSTRIAL MARKETING MANAGEMENT | 2000年 / 29卷 / 05期

关键词：

D O I：

10.1016/S0019-8501(99)00060-7

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Companies are heavily investing in information technology (IT) to enhance their market performance and competitiveness. IT also offers valuable opportunities in new product development for industrial companies. Several companies report that they successfully rise IT in their new product development activities. This article explores how IT can be used to facilitate new product development activities and discusses its potential pitfalls. It also provides guidelines for successfully implementing IT in new product development. (C) 2000 Elsevier Science Inc. All rights reserved.

引用

页码：387 / 396

页数：10

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