Data envelopment analysis with preference structure

It is important to consider the decision making unit (DMU)'s or decision maker's preference over the potential adjustments of various inputs and outputs when data envelopment analysis (DEA) is employed. On the basis of the so-called Russell measure, this paper develops some weighted non-radial CCR models by specifying a proper set of 'preference weights' that reflect the relative degree of desirability of the potential adjustments of current input or output levels. These input or output adjustments can be either less or greater than one; that is, the approach enables certain inputs actually to be increased, or certain outputs actually to be decreased. It is shown that the preference structure prescribes fixed weights (virtual multiplier bounds) or regions that invalidate some virtual multipliers and hence it generates preferred (efficient) input and output targets for each DMU. In addition to providing the preferred target, the approach gives a scalar efficiency score for each DMU to secure comparability. It is also shown how specific cases of our approach handle non-controllable factors in DEA and measure allocative and technical efficiency. Finally, the methodology is applied with the industrial performance of 14 open coastal cities and four special economic zones in 1991 in China. As applied here, the DEA/preference structure model refines the original DEA model's result and eliminates apparently efficient DMUs.