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On the use of structural equation models for marketing modeling

被引：270
作者：
Steenkamp, JBEM
Baumgartner, H
机构：
[1] Tilburg Univ, Dept Mkt, NL-5000 LE Tilburg, Netherlands
[2] Univ Wageningen & Res Ctr, Dept Mkt, Wageningen, Netherlands
[3] Penn State Univ, Smeal Coll Business Adm, University Pk, PA USA
来源：
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING | 2000年 / 17卷 / 2-3期
关键词：
marketing modeling; structural equation modeling; latent curve modeling; managerial decision making; time-series analysis;
D O I：
10.1016/S0167-8116(00)00016-1
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
We reflect on the role of structural equation modeling (SEM) in marketing modeling and managerial decision making. We discuss some benefits provided by SEM and alert marketing modelers to several recent developments in SEM in three areas: measurement analysis, analysis of cross-sectional data, and analysis of longitudinal data. (C) 2000 Elsevier Science B.V. All rights reserved.
引用
收藏
页码：195 / 202
页数：8
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