Marketing information on the I-Way

被引：21

作者：

Kannan, PK ^{[1
]}

Chang, AM

Whinston, AB

机构：

[1] Univ Maryland, College Pk, MD 20742 USA

[2] Natl Def Univ, Washington, DC 20319 USA

[3] Univ Texas, Austin, TX 78712 USA

来源：

COMMUNICATIONS OF THE ACM | 1998年 / 41卷 / 03期

关键词：

D O I：

10.1145/272287.272295

中图分类号：

TP3 [计算技术、计算机技术];

学科分类号：

0812 ;

摘要：

Marketing information on the I-Way. Data junkyard or information gold mine?

引用

页码：35 / 43

页数：9

共 12 条

[1]

CHANG A, 1998, P 31 HAW INT C SYST

[2] REPUTATION, LEARNING AND COORDINATION IN DISTRIBUTED DECISION-MAKING CONTEXTS [J].

CHING, C ;

HOLSAPPLE, CW ;

WHINSTON, AB .

ORGANIZATION SCIENCE, 1992, 3 (02) :275-297

[3]

Choi S.Y., 1997, The economics of electronic commerce

[4]

Dellacave T. Jr., 1996, Sales & Marketing Management, V148, P84

[5]

HAGEL J, 1997, HARVARD BUSINESS JAN, P53

[6]

KANNAN PK, 1997, ONLINE MARKETING NOV

[7]

NACCARATO M, 1997, DIGITAL MEDIA, V6, P11

[8] Marketing information: A competitive analysis [J].

Sarvary, M ;

Parker, PM .

MARKETING SCIENCE, 1997, 16 (01) :24-38

[9]

WYLIE K, 1997, ADVERTISING AGE, V68, P50

[10]

1997, BUSINESS WEEK 0324

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