Entertainment-education and social change: An analysis of parasocial interaction, social learning, collective efficacy, and paradoxical communication

被引：98

作者：

Papa, MJ ^{[1
]}

Singhal, A

Law, S

Pant, S

Sood, S

Rogers, EM

Shefner-Rogers, CL

机构：

[1] Ohio Univ, Dept Educ Studies, Athens, OH 45701 USA

[2] Johns Hopkins Univ, Ctr Communicat, Sch Interpersonal Commun, Baltimore, MD 21218 USA

[3] Univ New Mexico, Dept Commun & Journalism, Albuquerque, NM 87131 USA

来源：

JOURNAL OF COMMUNICATION | 2000年 / 50卷 / 04期

关键词：

D O I：

10.1111/j.1460-2466.2000.tb02862.x

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

Most past studies of entertainment-education programs have not provided an adequate theoretical explanation of the process through which community members enact system-level changes as a result of exposure to entertainment-education media messages. Here we study the effects of an entertainment-education radio soap opera by means of an observational case study in one Indian village. We investigate the paradoxes, contradictions, and audience members' struggles in the process of media-stimulated change a process involving parasocial interaction, peer- communication, and collective efficacy.

引用

页码：31 / 55

页数：25

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