Implementing open innovation

被引：30

作者：

Huston, Larry ^{[1
]}

Sakkab, Nabil ^{[1
]}

机构：

[1] Procter & Gamble Co, Corp Res & Dev, Cincinnati, OH USA

来源：

RESEARCH-TECHNOLOGY MANAGEMENT | 2007年 / 50卷 / 02期

关键词：

Collaboration; Connect and develop; Networks; Open innovation; Procter & Gamble;

D O I：

10.1080/08956308.2007.11657426

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

In "Connect & Develop Complements Research & Develop at P&G" (RTM, March-April 2002), Nabil Sakkab described the company's then new strategy of using corporate intranet and "smart" reporting systems to create what was essentially "a global lunchroom." Since then, P&G has advanced its "connect and develop" strategy for open innovation to a point where a little over 50 percent of its pipeline and products in the market have an external technology or an external C&D connection. This has not been achieved by outsourcing R&D but, its developers say, by "insourcing creativity" and by fostering co-invention-based interaction with outside resources, as opposed to the conventional transaction-based orientation. Moreover, they see no reason why smaller companies cannot emulate P&Gs experience in developing an R&D-building innovation capability based upon this new connections model.

引用

页码：21 / 25

页数：5