Innovation, Openness, and Platform Control

被引:303
作者
Parker, Geoffrey [1 ]
Van Alstyne, Marshall [2 ]
机构
[1] Dartmouth Coll, Thayer Sch Engn, Hanover, NH 03755 USA
[2] Boston Univ, Questrom Sch Business, Boston, MA 02215 USA
基金
美国国家科学基金会;
关键词
open innovation; sequential innovation; platforms; R&D spillovers; intellectual property; bundling; two-sided networks; two sided markets; standards setting organizations; RESEARCH-AND-DEVELOPMENT; PATENTS; ENTRY; SCOPE;
D O I
10.1287/mnsc.2017.2757
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
Suppose that a firm in charge of a business ecosystem is a firm in charge of a microeconomy. To achieve the highest growth rate, how open should that economy be? To encourage third-party developers, how long should their intellectual property interests last? We develop a sequential innovation model that addresses the trade-offs inherent in these two decisions: (i) Closing the platform increases the sponsor's ability to charge for access, while opening the platform increases developer ability to build upon it. (ii) The longer third-party developers retain rights to their innovations, the higher the royalties they and the sponsor earn, but the sooner those developers' rights expire, the sooner their innovations become a public good upon which other developers can build. Our model allows us to characterize the optimal levels of openness and of intellectual property (IP) duration in a platform ecosystem. We use standard Cobb-Douglas production technologies to derive our results. These findings can inform innovation strategy, choice of organizational form, IP noncompete decisions, and regulation policy.
引用
收藏
页码:3015 / 3032
页数:18
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