Clustering at the movies

被引：7

作者：

Jedidi K. ^{[1
]}

Krider R.E. ^{[2
]}

Weinberg C.B. ^{[3
]}

机构：

[1] Graduate School of Business, Columbia University, 518 Uris Hall, New York

[2] School of Business and Management, Hong Kong Univ. of Sci. and Technol., Kowloon, Clearwater Bay

[3] Fac. of Comm. and Bus. Admin., University of British Columbia, 2053 Main Mall, Vancouver

来源：

Marketing Letters | 1998年 / 9卷 / 4期

关键词：

Finite mixture; Market segmentation; Motion pictures; Product lifestyle;

D O I：

10.1023/A:1008097702571

中图分类号：

学科分类号：

摘要：

Weekly box office revenues for approximately 100 successful motion pictures are analyzed by use of a finite mixture regression technique to determine if regular sales patterns emerge. Based on an exponential decay model applied to market share data, four clusters of movies, varying in opening strength and decay rate, are found. Characteristics of the clusters and implications for future research are discussed.

引用

页码：393 / 405

页数：12

共 17 条

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