Willingness to Pay for Domestic Television Programming

被引:19
作者
Franco Papandrea
机构
[1] Communications Research Unit,Department of Communications and the Arts
关键词
contingent valuation; demand for television programs; television programming regulation; valuing cultural benefits;
D O I
10.1023/A:1007571812251
中图分类号
学科分类号
摘要
The article describes the application of contingent valuation to estimate the value of the benefits that the Australian community derives from the mandatory transmission of Australian programs by television stations. This application of contingent valuation to estimate cultural benefits offers an insight on the potential for a wider application of the methodology to evaluate cultural policy instruments. The study found that a majority of Australians support regulation of the domestic content of television programs and considers the value of the related benefits to be commensurate with the cost of supplying domestic programming.
引用
收藏
页码:147 / 164
页数:17
相关论文
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