Bounded Rationality Modeling

被引：6

作者：

Munier B. ^{[1
]}

Selten R. ^{[2
]}

Bouyssou D. ^{[3
]}

Bourgine P. ^{[4
]}

Day R. ^{[5
]}

Harvey N. ^{[6
]}

Hilton D. ^{[7
]}

Machina M.J. ^{[8
]}

Parker Ph. ^{[9
]}

Sterman J. ^{[10
]}

Weber E. ^{[11
]}

Wernerfelt B. ^{[10
]}

Wensley R. ^{[12
]}

机构：

[1] GRID, Ecl. Normale Sup. de Cachan

[2] University of California, San Diego, CA

来源：

Marketing Letters | 1999年 / 10卷 / 3期

关键词：

Adaptive behavior; Choice functionals; Consumer behavior; Decision-making; Procedural rationality;

D O I：

10.1023/A:1008058417088

中图分类号：

学科分类号：

摘要：

This paper deals with bounded rationality as a way to describe behavior and focuses on the question of how to build such boundedly rational models. The first part is a discussion of the reasons why such models are needed and on the situations in which they can be regarded as more particularly useful. The second part examines three strategies of research towards bounded rationality modeling which have emerged in the last ten years and weights them. The concluding remarks offer a first link between the respective typologies of strategies and of situations and calls for additional experimental work by marketing scientists and economists together.

引用

页码：233 / 248

页数：15

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