Academic career management: The higher learning in the age of marketing

Bain J.S., Barriers to New Competition: Their Character and Consequences in Manufacturing Industries, (1956)

Barney J.B., Firm resources and sustained competitive advantage, Journal of Management, 17, pp. 90-120, (1986)

Cawelti J., Apostles of the Self-made Man, (1965)

Goldsmith J.A., Komlos J., Gold P.S., The Chicago Guide to Your Academic Career: A Portable Mentor for Scholars from Graduate School Through Tenure, (2001)

Huber R.M., The American Idea of Success, (1971)

Kotler P., Marketing Management, 11th Ed., (2003)

Wright M.C., White Collar: The American middle Classes, (1951)

Porter M., Competitive Strategy: Techniques for Analyzing Industries and Companies, (1980)

Porter M., Competitive Advantage: Creating and Sustaining Superior Performance, (1985)

Prahalad C.K., Hamel G., The core competence of the corporation, Harvard Business Review, pp. 79-91, (1990)

Bain J.S., Barriers to New Competition: Their Character and Consequences in Manufacturing Industries, (1956)

Barney J.B., Firm resources and sustained competitive advantage, Journal of Management, 17, pp. 90-120, (1986)

Cawelti J., Apostles of the Self-made Man, (1965)

Goldsmith J.A., Komlos J., Gold P.S., The Chicago Guide to Your Academic Career: A Portable Mentor for Scholars from Graduate School Through Tenure, (2001)

Huber R.M., The American Idea of Success, (1971)

Kotler P., Marketing Management, 11th Ed., (2003)

Wright M.C., White Collar: The American middle Classes, (1951)

Porter M., Competitive Strategy: Techniques for Analyzing Industries and Companies, (1980)

Porter M., Competitive Advantage: Creating and Sustaining Superior Performance, (1985)

Prahalad C.K., Hamel G., The core competence of the corporation, Harvard Business Review, pp. 79-91, (1990)