Group-buying online auction and optimal inventory policy in uncertain market

被引：7

作者：

Jian Chen

Yunhui Liu

Song Xiping

机构：

[1] Tsinghua University,School of Economics and Management

[2] The Chinese University of Hong Kong,Department of System Engineering and Engineering Management

来源：

Journal of Systems Science and Systems Engineering | 2004年 / 13卷 / 2期

关键词：

Group-buying auction; newsvendor model; demand uncertainty;

D O I：

10.1007/s11518-006-0161-3

中图分类号：

学科分类号：

摘要：

In this paper we consider a group-buying online auction (GBA) model for a monopolistic manufacturer selling novel products in the uncertain market. Firstly, we introduce the bidder’s dominant strategy, after which we optimize the GBA price curve and the production volume together. Finally, we compare the GBA with the traditional posted pricing mechanism and find that the GBA is highly probable to be advantageous over the posted pricing mechanism in some appropriate market environments.

引用

页码：202 / 218

页数：16

共 26 条

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