The Dynamics of the Electronic Market: An Evolutionary Game Approach

被引：22

作者：

Ba S. ^{[1
]}

Whinston A.B. ^{[2
]}

Zhang H. ^{[2
,3
]}

机构：

[1] Marshall School of Business, University of Southern California, Los Angeles

[2] Dept. of Mgmt. Sci. and Info. Syst., University of Texas at Austin, Austin

[3] University of Texas, Austin, TX

来源：

Information Systems Frontiers | 2000年 / 2卷 / 1期

关键词：

Electronic market; Evolutionarily stable strategy; Evolutionary game theory; Market evolution; Trusted third party;

D O I：

10.1023/A:1010041819361

中图分类号：

学科分类号：

摘要：

The capabilities afforded by network technologies have facilitated the growth of electronic commerce. However, online frauds pose serious challenges to the further adoption of the electronic market. In order to promote trust and reduce transaction risks, various trusted third parties have emerged and new models have been proposed. Will people use the trusted third parties while conducting online transactions? How will the electronic market evolve? This research attempts to identify the different equilibria of the electronic market using an evolutionary game theoretic approach and to explore the best strategy to do transactions in the electronic market. Also, the work provides a theoretical justification to the emergence and necessity of trusted third parties for electronic transactions.

引用

页码：31 / 40

页数：9

共 19 条

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