Corporate support for artistic and cultural activities: What determines the distribution of corporate giving?

被引：30

作者：

Leclair M.S. ^{[1
]}

Gordon K. ^{[1
]}

机构：

[1] Department of Economics, Fairfleld University, Fairfield, CT 06430, N. Benson Rd.

来源：

Journal of Cultural Economics | 2000年 / 24卷 / 3期

关键词：

Business objectives of the firm; Corporate arts sponsorship;

D O I：

10.1023/A:1007686500896

中图分类号：

学科分类号：

摘要：

This paper examines the allocation of corporate donations among various categories of recipients and the reasons underlying that allocation. An analytical model is utilized to determine the importance of profitability, firm size, advertising expenditures and type of business in determining the level of support for each activity. The results demonstrate that corporate giving to artistic/cultural activities is correlated with advertising expenditures, while donations to educational, civic and health causes are not. Thus, support for culture and the arts is a means of directly promoting the firm, while giving to other causes fulfills the firm's goals through alternative means. © 2000 Kluwer Academic Publishers.

引用

页码：225 / 241

页数：16

共 32 条

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