How ecopreneurs' green values affect their international engagement in supply chain management

Ecopreneurs are emerging as a new type of entrepreneur who are worthy of much greater consideration than has been given to date. The aim of this paper was to explore how a group of 14 New Zealand ecopreneurs engage with supply chain management issues of an international nature-namely importing, manufacturing and exporting. A case study method was used to collect data from face-to-face semi-structured interviews with the ecopreneurs and a wide range of secondary data such as industry reports, the company's web sites and items from the media. On the supply side, ecopreneurs considered environmental and social costs of procuring from other countries. However, they had little power to influence supplier practices. Ecopreneurs also wanted to manufacture locally regardless of cost. Likewise, on the demand side, ecopreneurs assessed the environmental costs of exporting and were more in favour of selling locally due to their green values. The study found that various dilemmas of an environmental and social nature emerge as being important in the decisions and practices that ecopreneurs undertake with respect to managing their supply chain internationally. These dilemmas facing New Zealand ecopreneurs may offer a glimpse into future realities for other countries and businesses. We believe that these ecopreneurs are leading the way to a new frontier where environmental issues are likely to become increasingly unavoidable and should be considered in supply chain management. This exploratory research raises a number of important questions that require further research in order to more fully understand their implications for ecopreneurs. © 2010 Springer Science+Business Media, LLC.