The Firm's Management of Social Interactions

被引：38

作者：

David Godes

Dina Mayzlin

Yubo Chen

Sanjiv Das

Chrysanthos Dellarocas

Bruce Pfeiffer

Barak Libai

Subrata Sen

Mengze Shi

Peeter Verlegh

机构：

[1] Harvard University,

[2] Yale University,undefined

[3] University of Arizona,undefined

[4] Santa Clara University,undefined

[5] MIT,undefined

[6] University of Colorado,undefined

[7] Tel Aviv University,undefined

[8] University of Toronto,undefined

[9] Erasmus University Rotterdam,undefined

来源：

Marketing Letters | 2005年 / 16卷

关键词：

Social Interaction; Unanswered Question; Consumer Choice; Research Opportunity; Potential Interest;

D O I：

暂无

中图分类号：

学科分类号：

摘要：

Consumer choice is influenced in a direct and meaningful way by the actions taken by others. These “actions” range from face-to-face recommendations from a friend to the passive observation of what a stranger is wearing. We refer to the set of such contexts as “social interactions” (SI). We believe that at least some of the SI effects are partially within the firm's control and that this represents an exciting research opportunity. We present an agenda that identifies a list of unanswered questions of potential interest to both researchers and managers.

引用

页码：415 / 428

页数：13

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