Access to networks and commitment to internationalisation as precursors to marketing strategies in international markets

被引：5

作者：

Solberg C.A. ^{[1
]}

Durrieu F. ^{[2
]}

机构：

[1] Department of International Marketing, BI Norwegian School of Management, Oslo

[2] Bordeaux École de Management, Talence

来源：

Management International Review | 2006年 / 46卷 / 1期

关键词：

International Market; Global Strategy; Strategic Alliance; Export Performance; International Joint Venturis;

D O I：

10.1007/s11575-007-0049-6

中图分类号：

学科分类号：

摘要：

■ The role of networks and international commitment in the formation of internationalisation strategies has not yet been explored in international research. The present paper investigates these relationships in a sample of 206 Norwegian exporters. ■ This article suggests that access to networks and commitment play significant roles in the formation of internationalisation strategies. Implications for management and research are discussed. © Gabler Verlag 2006.

引用

页码：57 / 83

页数：26

共 58 条

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