Movie stars and the distribution of financially successful films in the motion picture industry

被引:92
作者
Albert S. [1 ]
机构
[1] Open University, Business School, Wallon Hall, Milton Keynes
关键词
Consumer choice; film; Hollywood; Movie stars; Star-power;
D O I
10.1023/A:1007511817441
中图分类号
学科分类号
摘要
Audiences choose to see films using information from previous films. A stochastic consumer choice process b"ased on this assumption generates a particular distribution of financially successful films among film types. Movie stars can be used to mark these successful film types. Thus, their star power originates not only from "box-office appeal" but also from "marking power". Evidence of 960 top 20 films released in the United States and Canada between 1940-1955 and 1960-1995 is consistent with this model. © 1998 Kluwer Academic Publishers.
引用
收藏
页码:249 / 270
页数:21
相关论文
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