From the User Interface to the Consumer Interface

被引：13

作者：

Cole M. ^{[1
]}

O'Keefe R.M. ^{[1
]}

Siala H. ^{[1
]}

机构：

[1] Dept. of Info. System and Computing, Brunel University, Uxbridge, Middlesex

来源：

Information Systems Frontiers | 2000年 / 1卷 / 4期

关键词：

Consumer behavior; Culturability; Human computer interaction;

D O I：

10.1023/A:1010009923913

中图分类号：

学科分类号：

摘要：

Business success requires that advances in technology be designed and applied within a human context. Too often technological advance has occurred without reference to human behavior. While research appreciates that electronic consumers are computer users, and vice-versa, few understand exactly how this is transforming consumer behavior. In other words, technological imagination has surpassed our knowledge of media-based consumer behavior. This paper seeks to re-dress the balance of understanding. By (i) integrating themes in human-computer interaction (HCI) with consumer behavior models and (ii) placing the results within a framework of relevant research issues, we present the conceptual foundations for a consumer interface.

引用

页码：349 / 361

页数：12

共 61 条

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