Explaining housing preference and choice: The role of self-congruity and functional congruity

被引：24

作者：

Sirgy M.J. ^{[1
]}

Grzeskowiak S. ^{[2
]}

Su C. ^{[3
]}

机构：

[1] Department of Marketing, Virginia Polytechnic Institute and State University (Virginia Tech), Blacksburg

[2] Department of Marketing, University of St. Thomas, St. Paul, MN 55105

[3] Department of Marketing, City University of Hong Kong, Kowloon, Tat chee Avenue

来源：

Journal of Housing and the Built Environment | 2005年 / 20卷 / 4期

关键词：

Functional congruity; Home choice; Home preference; Home purchase; Residential migration; Residential mobility; Self-congruity; Self-image congruence;

D O I：

10.1007/s10901-005-9020-7

中图分类号：

学科分类号：

摘要：

We argue in this paper that research on housing preference and choice focusing on functional aspects of the home may be enhanced by incorporating social and psychological determinants such as the stereotypical image of the homeowner. Based on self-congruity theory, we posit that homebuyers are likely to take into account both functional and symbolic aspects in their housing choice. In addition, functional aspects of the home may be interpreted in light of the symbolic aspects - perceived consistency with the homebuyer's self image. Managerial, policy, and research implications are discussed. © Springer Science+Business Media, Inc. 2006.

引用

页码：329 / 347

页数：18

共 89 条

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