Contextualizing learning in the World Wide Web: Accounting for the impact of culture

There is a developing urgency about how Australian universities should best make use of the World Wide Web (WWW) to meet the needs of culturally diverse students, especially those of Asian origin. This urgency is the result of both global and internal pressures, some political, (consider the imminence of the 'Hanson movement' against a multicultural Australia), some economic, some social. Moreover, to miss the current opportunity to exploit WWW technologies to design, implement and market effective instructional courses will only work to disadvantage Australia in a growing but globally competitive educational market. One of the most pressing problems in this context is how to provide instructional materials in a model of teaching and learning that is cost-effective, makes extensive use of WWW technologies to provide for flexibility in learning, and that is culturally appropriate. This paper outlines an approach and model for investigating and developing culturally appropriate instructional materials. It is hoped that through publication, we might obtain feedback on the validity of this model and also widen the potential of its scope beyond its immediate application to the Australian context. The following hypotheses are central to our work: (1) Existing cultural influences in instructional materials designed and delivered on the WWW by Australian universities, and intended for use by culturally diverse students, are minimal and ineffective. (2) The efficacy of learning based in the use of the WWW for instructional purposes can be improved by the adoption of a culturally appropriate model of instructional design. (3) Culture is a significant factor in determining the effectiveness of learning materials created in the WWW and intended for use by culturally diverse students. In testing these hypotheses, we intend to provide the empirical research to help determine the most appropriate ways of using the WWW to stimulate effective learning at tertiary level for all learners, whatever their cultural heritage or perspectives. © 1997 IFIP.