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Nation-brands of the twenty-first century
被引：5
作者：
Simon Anholt
机构：
[1] World Writers,
关键词：
D O I：
10.1057/bm.1998.30
中图分类号：
学科分类号：
摘要：
Throughout the twentieth century, most of the really successful international brands have come from countries that are successful brands in their own right, and substantial transfer of imagery and brand equity can often be seen to occur between the two.
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页码：395 / 406
页数：11
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