Customers' perceptions and intention to adopt Internet banking: The moderation effect of computer self-efficacy

被引：15

作者：

Ndubisi N.O. ^{[1
]}

机构：

[1] Faculty of Business and Economics, Monash University Malaysia, Petaling Jaya, Selangor 46150

来源：

AI and Society | 2007年 / 21卷 / 03期

关键词：

Computer self-efficacy; Internet banking; Perceived ease of use; Perceived reliability; Perceived usefulness;

D O I：

10.1007/s00146-006-0062-5

中图分类号：

学科分类号：

摘要：

In the past, the conventional concentration of Internet banking (IB) research has been on technology development, but this is now shifting to user-focused research. It has been suggested that potential users of IB services in Malaysia may not adopt the system even if they are available, due to their perceptions of this application and their level of confidence in using it to solve their banking needs. This study therefore employs the extended technology acceptance model as the theoretical framework for assessing the influences of perceived usefulness, perceived ease of use, perceived reliability, and computer self-efficacy on IB adoption in Malaysia. This study scrutinizes the moderation effect of computer self-efficacy on perceptions-intention relationships. Based on data from a sample of 133 Internet-using bank customers collected through a field survey, it was found that perceived usefulness and perceived ease of use were strong determinants of behavioral intention to adopt IB, while perceived reliability has no direct relationship with intention. Computer self-efficacy significantly moderates the relationship of perceived usefulness and perceived ease of use with intention. © Springer-Verlag London Limited 2006.

引用

页码：315 / 327

页数：12

共 43 条

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