GENERALIZING THE NBD MODEL FOR CUSTOMER PURCHASES - WHAT ARE THE IMPLICATIONS AND IS IT WORTH THE EFFORT

被引：119

作者：

MORRISON, DG ^{[1
]}

SCHMITTLEIN, DC ^{[1
]}

机构：

[1] UNIV PENN,WHARTON SCH,PHILADELPHIA,PA 19104

来源：

关键词：

D O I：

10.2307/1391551

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：145 / 159

页数：15

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[5]

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