ADVERTISING QUALITY IN SALES RESPONSE MODELS

被引：8

作者：

ARNOLD, SJ

OUM, TH

PAZDERKA, B

SNETSINGER, DW

机构：

[1] UNIV BRITISH COLUMBIA,FAC COMMERCE & BUSINESS ADM,VANCOUVER V6T 1W5,BC,CANADA

[2] UNIV TORONTO,FAC MANAGEMENT STUDIES,TORONTO M5S 1A1,ONTARIO,CANADA

来源：

JOURNAL OF MARKETING RESEARCH | 1987年 / 24卷 / 01期

关键词：

D O I：

10.2307/3151758

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：106 / 113

页数：8

共 28 条

[1]

Aaker D. A., 1982, ADVERTISING MANAGEME

[2]

AAKER DA, 1982, J ADVERTISING RES, V22, P57

[3]

AAKER DA, 1981, J ADVERTISING RES, V21, P15

[4]

BLACKLEY DM, 1986, J AM REAL ESTATE URB, V14, P179

[5]

BOYER A, 1984, RES MARKETING, V7, P1

[6] PREDICTING SHORT-TERM CHANGES IN MARKET SHARE AS A FUNCTION OF ADVERTISING STRATEGY [J].

BUZZELL, RD .

JOURNAL OF MARKETING RESEARCH, 1964, 1 (03) :27-31

[7] TELEVISION COMMERCIAL TEST-SCORES AND SHORT-TERM CHANGES IN MARKET SHARES [J].

BUZZELL, RD ;

KOLIN, M ;

MURPHY, MP .

JOURNAL OF MARKETING RESEARCH, 1965, 2 (03) :307-313

[8] PREDICTION OF NEW PRODUCT PERFORMANCE - ANALYTICAL APPROACH [J].

CLAYCAMP, HJ ;

LIDDY, LE .

JOURNAL OF MARKETING RESEARCH, 1969, 6 (04) :414-420

[9]

COE BJ, 1980, J ADVERTISING RES, V20, P52

[10]

GATIGNON H, 1984, MARKET SCI, V3, P308

← 1 2 3 →