AN EXAMINATION OF CONSUMER DECISION-MAKING FOR A COMMON REPEAT PURCHASE PRODUCT

被引：383

作者：

HOYER, WD

机构：

来源：

关键词：

D O I：

10.1086/209017

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：822 / 829

页数：8

共 25 条

[1] CONSTRUCTIVE PROCESSES IN CONSUMER CHOICE [J].

BETTMAN, JR ;

ZINS, MA .

[2]

BETTMAN JR, 1979, INFORMATION PROCESSI

[3]

BETTMAN JR, 1980, ADV CONSUM RES, V7, P148

[4]

Cook T.D., 1979, QUASI EXPT DESIGN AN

[5]

Deshpande R., 1982, MARKETING THEORY PHI, P155

[6]

Deshpande R., 1983, 1983 AMA ED P, P88

[7] BEHAVIORAL DECISION-THEORY - PROCESSES OF JUDGMENT AND CHOICE [J].

EINHORN, HJ ;

HOGARTH, RM .

[8]

ENGEL JF, 1983, CONSUMER BEHAVIOR

FISHBEIN, M .

[10]

Fishbein M., 1967, READINGS ATTITUDE TH, P477