A PROSPECTUS FOR THEORY CONSTRUCTION IN MARKETING

[1] Achinstein P., 1968, CONCEPTS OF SCI

[2] Bagozzi R.P., 1979, CONCEPTUAL THEORETIC, V8, P15

[3] Bagozzi R.P., 1976, MARKETING 1776 1976, P586

[4] Bagozzi R.P., 1980, CAUSAL MODELS MARKET

[5] REPRESENTING AND TESTING ORGANIZATIONAL THEORIES - A HOLISTIC CONSTRUAL [J]. ADMINISTRATIVE SCIENCE QUARTERLY, 1982, 27 (03) : 459 - 489

[6] AN EXAMINATION OF THE VALIDITY OF 2 MODELS OF ATTITUDE [J]. MULTIVARIATE BEHAVIORAL RESEARCH, 1981, 16 (03) : 323 - 359

[7] A FIELD INVESTIGATION OF CAUSAL RELATIONS AMONG COGNITIONS, AFFECT, INTENTIONS, AND BEHAVIOR [J]. JOURNAL OF MARKETING RESEARCH, 1982, 19 (04) : 562 - 583

[8] A HOLISTIC METHODOLOGY FOR MODELING CONSUMER RESPONSE TO INNOVATION [J]. OPERATIONS RESEARCH, 1983, 31 (01) : 128 - 176

[9] ATTITUDES, INTENTIONS, AND BEHAVIOR - A TEST OF SOME KEY HYPOTHESES [J]. JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1981, 41 (04) : 607 - 627

[10] CANONICAL CORRELATION-ANALYSIS AS A SPECIAL CASE OF A STRUCTURAL RELATIONS MODEL [J]. MULTIVARIATE BEHAVIORAL RESEARCH, 1981, 16 (04) : 437 - 454

[1] Achinstein P., 1968, CONCEPTS OF SCI

[2] Bagozzi R.P., 1979, CONCEPTUAL THEORETIC, V8, P15

[3] Bagozzi R.P., 1976, MARKETING 1776 1976, P586

[4] Bagozzi R.P., 1980, CAUSAL MODELS MARKET

[5] REPRESENTING AND TESTING ORGANIZATIONAL THEORIES - A HOLISTIC CONSTRUAL [J]. ADMINISTRATIVE SCIENCE QUARTERLY, 1982, 27 (03) : 459 - 489

[6] AN EXAMINATION OF THE VALIDITY OF 2 MODELS OF ATTITUDE [J]. MULTIVARIATE BEHAVIORAL RESEARCH, 1981, 16 (03) : 323 - 359

[7] A FIELD INVESTIGATION OF CAUSAL RELATIONS AMONG COGNITIONS, AFFECT, INTENTIONS, AND BEHAVIOR [J]. JOURNAL OF MARKETING RESEARCH, 1982, 19 (04) : 562 - 583

[8] A HOLISTIC METHODOLOGY FOR MODELING CONSUMER RESPONSE TO INNOVATION [J]. OPERATIONS RESEARCH, 1983, 31 (01) : 128 - 176

[9] ATTITUDES, INTENTIONS, AND BEHAVIOR - A TEST OF SOME KEY HYPOTHESES [J]. JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1981, 41 (04) : 607 - 627

[10] CANONICAL CORRELATION-ANALYSIS AS A SPECIAL CASE OF A STRUCTURAL RELATIONS MODEL [J]. MULTIVARIATE BEHAVIORAL RESEARCH, 1981, 16 (04) : 437 - 454