FOLLOW-UP METHODS, QUESTIONNAIRE LENGTH, AND MARKET DIFFERENCES IN MAIL SURVEYS

被引：55

作者：

ROSCOE, AM

LANG, D

SHETH, JN

机构：

[1] AMER TEL & TELEGR CO,NEW YORK,NY 10000

[2] NYU,NEW YORK,NY

[3] CITY UNIV NEW YORK,BARUCH COLL,NEW YORK,NY

[4] UNIV ILLINOIS,COLL COMMERCE & BUSINESS ADM,URBANA,IL

来源：

关键词：

D O I：

10.2307/1250111

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：20 / 27

页数：8

共 8 条

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ECKLAND, BK
[J]. JOURNAL OF APPLIED PSYCHOLOGY, 1965, 49 (03) : 165 - 169
[2] ERDOS PL, 1970, PROFESSIONAL MAIL SU
[3] PERSONAL FOLLOW-UP IN A MAIL SURVEY - ITS CONTRIBUTION AND ITS COST
HOCHSTIM, JR
ATHANASO.DA
[J]. PUBLIC OPINION QUARTERLY, 1970, 34 (01) : 69 - &
[4] POTTER DR, 1972, QUESTIONNAIRES RESEA
[5] ROSCOE AM, 1974, APPLICATIONS HYBRID
[6] RESEARCH ON MAIL SURVEYS
SCOTT, C
[J]. JOURNAL OF THE ROYAL STATISTICAL SOCIETY SERIES A-GENERAL, 1961, 124 (02): : 143 - 195
[7] Sudman S, 1974, RESPONSE EFFECTS SUR
[8] WINER BJ, 1971, STATISTICAL PRINCIPL, P191