MULTIVARIATE-ANALYSIS OF MEDIA EXPOSURE AND VACATION BEHAVIOR WITH LIFE-STYLE COVARIATES

被引：30

作者：

DARDEN, WR ^{[1
]}

PERREAULT, WD ^{[1
]}

机构：

[1] UNIV GEORGIA,COLL BUSINESS ADM,ATHENS,GA 30601

来源：

JOURNAL OF CONSUMER RESEARCH | 1975年 / 2卷 / 02期

关键词：

D O I：

10.1086/208620

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：93 / 103

页数：11

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