ALTERNATIVE MEASUREMENT APPROACHES TO CONSUMER VALUES - THE LIST OF VALUES (LOV) AND VALUES AND LIFE-STYLE (VALS)

被引：329

作者：

KAHLE, LR

BEATTY, SE

HOMER, P

机构：

[1] UNIV ALABAMA,MKT,UNIVERSITY,AL 35486

[2] UNIV TEXAS,ADVERTISING,AUSTIN,TX 78712

来源：

关键词：

D O I：

10.1086/209079

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：405 / 409

页数：5

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