FRENCH-ENGLISH CANADIAN SUBCULTURAL CONSUMPTION DIFFERENCES

被引:38
作者
SCHANINGER, CM [1 ]
BOURGEOIS, JC [1 ]
BUSS, WC [1 ]
机构
[1] DEMAND RES CONSULTANTS INC,MONTREAL,QUEBEC,CANADA
关键词
D O I
10.2307/1251567
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:82 / 92
页数:11
相关论文
共 19 条
[1]  
BARNES JG, 1977, FACTORS WHICH INFLUE, P77
[2]  
BAUER RA, 1970, J ADVERTISING RES, V10, P3
[3]   ATTITUDE MEASUREMENT IN A BILINGUAL CULTURE [J].
CROSBY, RW .
JOURNAL OF MARKETING RESEARCH, 1969, 6 (04) :421-426
[5]  
ENGEL JF, 1978, CONSUMER BEHAVIOR
[6]  
GELFAND MR, 1975, NEW MARKETING SOCIAL, P680
[7]  
Haire M., 1966, MANAGERIAL THINKING
[8]  
Hirschman E.C., 1982, ASSESSMENT MARKETING, P93
[9]  
Hollingshead A.D.B., 1958, SOCIAL CLASS MENTAL
[10]  
HOYER WD, 1982, ASSESSMENT MARKETING, P93