Microsoft CEP Server and Online Behavioral Targeting

被引：31

作者：

Ali, M. H. ^{[1
]}

Gerea, C. ^{[1
]}

Raman, B. S. ^{[1
]}

Sezgin, B. ^{[1
]}

Tarnavski, T. ^{[1
]}

Verona, T. ^{[1
]}

Wang, P. ^{[1
]}

Zabback, P. ^{[1
]}

Ananthanarayan, A. ^{[1
]}

Kirilov, A. ^{[1
]}

Lu, M. ^{[1
]}

Raizman, A. ^{[1
]}

Krishnan, R. ^{[1
]}

Schindlauer, R. ^{[1
]}

Grabs, T. ^{[1
]}

Bjeletich, S. ^{[1
]}

Chandramouli, B.

Goldstein, J. ^{[2
]}

Bhat, S. ^{[2
,3
]}

Li, Ying ^{[3
]}

Di Nicola, V. ^{[3
]}

Wang, X. ^{[3
]}

Maier, David ^{[4
]}

Grell, S.

Nano, O.

Santos, I.

机构：

[1] Microsoft SQL Server, Richmond, VA 98052 USA

[2] Microsoft Res, Redmond, WA USA

[3] Microsoft Audience Intelligence, Redmond, WA USA

[4] Portland State Univ, Dept CS, Portland, OR 97207 USA

来源：

PROCEEDINGS OF THE VLDB ENDOWMENT | 2009年 / 2卷 / 02期

关键词：

Query languages;

D O I：

10.14778/1687553.1687590

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

In this demo, we present the Microsoft Complex Event Processing (CEP) Server, Microsoft CEP for short. Microsoft CEP is an event stream processing system featured by its declarative query language and its multiple consistency levels of stream query processing. Query composability, query fusing, and operator sharing are key features in the Microsoft CEP query processor. Moreover, the debugging and supportability tools of Microsoft CEP provide visibility of system internals to users. Web click analysis has been crucial to behavior-based online marketing. Streams of web click events provide a typical workload for a CEP server. Meanwhile, a CEP server with its processing capabilities plays a key role in web click analysis. This demo highlights the features of Microsoft CEP under a workload of web click events.

引用

页码：1558 / 1561

页数：4