A CONTENT-ANALYSIS OF BEVERAGE ALCOHOL ADVERTISING .2. TELEVISION ADVERTISING

被引:35
作者
FINN, TA
STRICKLAND, DE
机构
[1] WASHINGTON UNIV,DEPT SOCIOL,ST LOUIS,MO 63130
[2] WASHINGTON UNIV,INST SOCIAL SCI,ST LOUIS,MO 63130
来源
JOURNAL OF STUDIES ON ALCOHOL | 1982年 / 43卷 / 09期
关键词
D O I
10.15288/jsa.1982.43.964
中图分类号
R194 [卫生标准、卫生检查、医药管理];
学科分类号
摘要
引用
收藏
页码:964 / 989
页数:26
相关论文
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[2]  
BREED W, 1979, J DRUG ISSUES, V22, P511
[3]  
BREED W, 1981, ABSTR REV ALC DRIV, V2, P5
[4]  
Krippendorff K, 1980, CONTENT ANAL
[5]  
SCOTT W, 1955, PUBLIC OPIN QUART, V17, P281
[6]   A CONTENT-ANALYSIS OF BEVERAGE ALCOHOL ADVERTISING .1. MAGAZINE ADVERTISING [J].
STRICKLAND, DE ;
FINN, TA ;
LAMBERT, MD .
JOURNAL OF STUDIES ON ALCOHOL, 1982, 43 (07) :655-682
[7]  
1980, NETWORK TV BRAND PRO