THE APPLICATION OF A STRATEGIC MANAGEMENT MODEL TO THE INTERNATIONALIZATION OF HIGHER-EDUCATION INSTITUTIONS

The growth of international activities within higher education institutions takes place in a number of different ways ranging from the ad hoc (reactive) to the strategic (proactive). This paper draws on an earlier (1993) empirical study by the author of UK Business Schools in order to identify the key elements within any process of internationalization and to provide a framework for assessing levels of international activity within institutions. It concludes with an introductory model of internationalization which is to form the basis for future work. The paper is written from a UK perspective but can be adapted for the analysis of educational institutions in other countries and other subject areas.