THE DYNAMICS OF PRICES AND MARKET SHARES OVER THE PRODUCT LIFE-CYCLE

被引：59

作者：

WERNERFELT, B ^{[1
]}

机构：

[1] NORTHWESTERN UNIV,JL KELLOGG GRAD SCH MANAGEMENT,EVANSTON,IL 60201

来源：

关键词：

D O I：

10.1287/mnsc.31.8.928

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：928 / 939

页数：12

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