THE R-AND-D-MARKETING INTERFACE IN HIGH-TECHNOLOGY FIRMS

被引：43

作者：

GUPTA, AK

RAJ, SP

WILEMON, D

机构：

[1] SYRACUSE UNIV,SCH MANAGEMENT,SYRACUSE,NY 13210

[2] SYRACUSE UNIV,INNOVAT MANAGEMENT PROGRAM,SYRACUSE,NY 13210

来源：

关键词：

D O I：

10.1016/0737-6782(85)90012-8

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：12 / 24

页数：13

共 14 条

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[3]

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[5]

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[6]

Gruber W. H., 1981, STRATEGIC INTEGRATIO

[7]

HOPKINS DS, 1980, 773 C BOARD REP

[8]

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LAPLACA, PJ .

[10]

MODESTO AM, 1984, SLOAN MANAGEMENT WIN, P17