TIME AND CONSUMER-BEHAVIOR - INTERDISCIPLINARY OVERVIEW

被引:193
作者
JACOBY, J
SZYBILLO, GJ
BERNING, CK
机构
[1] PURDUE UNIV,LAFAYETTE,IN 47907
[2] NYU,SCH GRAD BUSINESS,NEW YORK,NY
[3] PROCTER & GAMBLEHOME PERFORMANCE TESTING DEPT,CINCINNATI,OH
关键词
D O I
10.1086/208644
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:320 / 339
页数:20
相关论文
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