共 7 条
[1]
ASSAEL H, 1967, J ADVERTISING RES, V7, P20
[2]
BOWERS TA, 1974, COMMUNICATIVE POWER
[3]
KLEPPNER O, 1983, O KLEPPNERS ADVERTIS
[4]
NELSON RP, 1977, DESIGN ADVERTISING, P108
[5]
Reid L.N., 1983, J ADVERTISING, V12, P43
[6]
Soley L., 1983, J ADVERTISING, V12, P34
[7]
EFFECT OF GRAPHIC DESIGN IN ADVERTISING ON READER RATINGS
[J].
JOURNALISM QUARTERLY,
1975, 52 (04)
:685-691