ATTENTION TO MAGAZINE ADS AS FUNCTION OF LAYOUT DESIGN

被引:5
作者
REID, LN
ROTFELD, HJ
BARNES, JH
机构
[1] PENN STATE UNIV, UNIVERSITY PK, PA 16802 USA
[2] APPALACHIAN STATE UNIV, BOONE, NC 28608 USA
来源
JOURNALISM QUARTERLY | 1984年 / 61卷 / 02期
关键词
D O I
10.1177/107769908406100233
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
引用
收藏
页码:439 / 441
页数:3
相关论文
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[3]  
KLEPPNER O, 1983, O KLEPPNERS ADVERTIS
[4]  
NELSON RP, 1977, DESIGN ADVERTISING, P108
[5]  
Reid L.N., 1983, J ADVERTISING, V12, P43
[6]  
Soley L., 1983, J ADVERTISING, V12, P34
[7]   EFFECT OF GRAPHIC DESIGN IN ADVERTISING ON READER RATINGS [J].
SURLIN, SH ;
KOSAK, HH .
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