MEASURING INFLUENCE IN ORGANIZATIONAL PURCHASE DECISIONS

被引：100

作者：

SILK, AJ ^{[1
]}

KALWANI, MU ^{[1
]}

机构：

[1] PURDUE UNIV,KRANNERT GRAD SCH MANAGEMENT,W LAFAYETTE,IN 47907

来源：

关键词：

D O I：

10.2307/3151617

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：165 / 181

页数：17

共 47 条

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[4] BONOMA TV, 1977, 77117 MARK SCI I REP
[5] Brand G.T., 1972, IND BUYING DECISION
[6] BUCKNER H, 1967, BRIT IND BUYS
[7] CALDER BJ, 1977, CONSUMER IND BUYING, P193
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[J]. PSYCHOLOGICAL BULLETIN, 1959, 56 (02) : 81 - 105
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CONVERSE, JM
[J]. JOURNAL OF MARKETING RESEARCH, 1977, 14 (03) : 306 - 315
[10] Choffray J., 1980, IND MARKET MANAG, V9, P331