Butterflying a new career pattern for Australia? Empirical evidence

Purpose - This paper seeks to examine the career patterns and labour mobility of managers in the convention and exhibition industry in Australia, an example of a new emerging industry within the service sector. Design/methodology/approach - Through the use of the technique of life and work history analysis, career information was gathered from a sample of individuals employed within the various sectors of this industry in Australia. The information was then analysed using a range of descriptive and evaluative statistical tests. Findings - Results indicated the emergence of a new career pattern - "butterfly" progress. This could be identified as an extension and development of the boundaryless career model, where the individual is clearly in charge of his/her career but where he/she "flutters" between sectors in order to build up human capital and progress his/her career. Research limitations/implications - Though the research was undertaken in a specific industry sector the results indicate that the concept of "butterfly" progress may be part of the developments in contemporary career patterns or a gender issue. Further research in other industries dominated by women is suggested. Practical implications - Outcomes from this study have implications for management development in relation to a different pattern of job progression and subsequent staff development opportunities. This may require the development of alternative strategies for the successful recruitment and retention of managers within the convention and exhibition organisation. Originality/value - This is the first time such a research study has been undertaken in the convention and exhibition industry. The paper provides practical outcomes for potential entrants and managers in this sector.