AUDIENCE RECALL OF NEWS STORIES PRESENTED BY NEWSPAPER, COMPUTER, TELEVISION AND RADIO

被引:70
作者
DEFLEUR, ML
DAVENPORT, L
CRONIN, M
DEFLEUR, M
机构
[1] MICHIGAN STATE UNIV,E LANSING,MI 48824
[2] WASHINGTON UNIV,ST LOUIS,MO 63130
来源
JOURNALISM QUARTERLY | 1992年 / 69卷 / 04期
关键词
D O I
10.1177/107769909206900419
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
This study reports results of a large-scale experiment in which subjects were exposed to news stories presented by one of four media. The goal was to provide both baseline data and a reasonably definitive answer as to the relative level of recall resulting from presentations by newspapers, computer screen, television and radio while controlling for other factors. Facts from news stories presented by newspaper or computer screen were recalled at a significantly higher level than were facts from the same stories when presented via radio or television. Somewhat surprisingly, results from computer screens were closer to newspapers than to television.
引用
收藏
页码:1010 / 1022
页数:13
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