THE ROLE OF CATEGORIZATION IN VISUAL-SEARCH FOR ORIENTATION

Visual search for 1 target orientation is fast and virtually independent of set size if all of the distractors are of a single. different orientation. However, in the presence of distractors of several orientations. search can become inefficient and strongly dependent on set size (Exp. 1). Search can be inefficient even if only 2 distractor orientations are used and even if those orientations are quite remote from the target orientation (e.g. 20-degrees or even 40-degrees away, Exp. 2). Search for 1 orientation among heterogeneous distractor orientations becomes more efficient if the target orientation is the only item possessing a categorical attribute such as steep, shallow (Exp. 3), tilted left or tilted right (Exp. 4). or simply tilted (Exps. 5 and 6). Orientation categories appear to be 1 of several strategies used in visual search for orientation. These serve as a compromise between the limits on parallel visual processing and the demands of a complex visual world.