OUTSIDE PARTICIPATION IN ADVERTISING SELF-REGULATION - THE CASE OF THE FRENCH-BUREAU-DE-VERIFICATION-DE-LA-PUBLICITE (BVP)

被引：5

作者：

BODDEWYN, JJ ^{[1
]}

机构：

[1] CUNY BERNARD M BARUCH COLL,MKT INT BUSINESS,NEW YORK,NY 10010

来源：

关键词：

D O I：

10.1007/BF00380290

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：45 / 64

页数：20

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[9]

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[10]

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