BODIES, ANTIBODIES, AND NEIGHBORHOOD-DENSITY EFFECTS IN MASKED FORM PRIMING

Facilitatory priming effects due to similarity of orthographic form are obtained for high-N target words provided that they have low-frequency bodies and the body is shared between the prime and target (e.g.,perd-HERD). Conversely, it is shown that low-N target words show priming regardless of the frequency of the body, provided that the prime and target do not share the same body (e.g., drice-DRIVE). If the body is shared, then priming occurs only for targets with low-frequency bodies. These results suggest that neighborhood density should be defined in terms of both individual letter units and subsyllabic units and that both types of density jointly determine priming.