PROMOTER - AN AUTOMATED PROMOTION EVALUATION SYSTEM

[1] ABRAHAM M, 1985, THESIS MIT

[2] Belsley d, 1980, REGRESSION DIAGNOSTI

[3] IDENTIFYING DEAL PRONE SEGMENT [J]. JOURNAL OF MARKETING RESEARCH, 1978, 15 (03) : 369 - 377

[4] BLATTBERG R, 1987, IN PRESS MARKETING S, V6

[5] MARKET SEGMENTS AND STOCHASTIC BRAND CHOICE MODELS [J]. JOURNAL OF MARKETING RESEARCH, 1976, 13 (01) : 34 - 45

[6] A THEORETICAL AND EMPIRICAL-EVALUATION OF PRICE DEALS FOR CONSUMER NONDURABLES [J]. JOURNAL OF MARKETING, 1981, 45 (01) : 116 - 129

[7] MODEL FOR MEASURING INFLUENCE OF PROMOTION ON INVENTORY AND CONSUMER DEMAND [J]. JOURNAL OF MARKETING RESEARCH, 1973, 10 (04) : 380 - 389

[8] Buchanan Bruce, 1969, MACHINE INTELLIGENCE, V4

[9] CHEVALIER M, 1976, SLOAN MANAGE REV, V18, P19

[10] CLEVELAND L, 1981, SABL RESISTANT SEASO

[1] ABRAHAM M, 1985, THESIS MIT

[2] Belsley d, 1980, REGRESSION DIAGNOSTI

[3] IDENTIFYING DEAL PRONE SEGMENT [J]. JOURNAL OF MARKETING RESEARCH, 1978, 15 (03) : 369 - 377

[4] BLATTBERG R, 1987, IN PRESS MARKETING S, V6

[5] MARKET SEGMENTS AND STOCHASTIC BRAND CHOICE MODELS [J]. JOURNAL OF MARKETING RESEARCH, 1976, 13 (01) : 34 - 45

[6] A THEORETICAL AND EMPIRICAL-EVALUATION OF PRICE DEALS FOR CONSUMER NONDURABLES [J]. JOURNAL OF MARKETING, 1981, 45 (01) : 116 - 129

[7] MODEL FOR MEASURING INFLUENCE OF PROMOTION ON INVENTORY AND CONSUMER DEMAND [J]. JOURNAL OF MARKETING RESEARCH, 1973, 10 (04) : 380 - 389

[8] Buchanan Bruce, 1969, MACHINE INTELLIGENCE, V4

[9] CHEVALIER M, 1976, SLOAN MANAGE REV, V18, P19

[10] CLEVELAND L, 1981, SABL RESISTANT SEASO