PERCEIVED RISK AND CONSUMER DECISION-MAKING - THE CASE OF TELEPHONE SHOPPING

被引：454

作者：

COX, DF

RICH, SU

机构：

来源：

关键词：

D O I：

10.2307/3150375

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：32 / 39

页数：8

共 8 条

[1]

ALDERSON W, 1957, MARKETING BEHAVIOR E, P287

[2]

Bauer R.A, 1960, 43RD P NAT C AM MARK, P389

[3] RISK HANDLING IN DRUG ADOPTION - THE ROLE OF COMPANY PREFERENCE [J].

BAUER, RA .

[4]

COX DF, 1961, CONSUMER BEHAVIOR RI

[5]

MCNAIR MP, 1962, OPERATING RESULTS DE, P6

MENZEL, H .

[7]

RICH SU, 1963, HARVARD BUS REV, V41, P132

[8]

RICH SU, 1963, SHOPPING BEHAVIOR DE