NEW PRODUCT STRATEGY IN SMALL TECHNOLOGY-BASED FIRMS - A PILOT-STUDY

被引：93

作者：

MEYER, MH

ROBERTS, EB

机构：

[1] MIT, Cambridge, MA, USA, MIT, Cambridge, MA, USA

来源：

关键词：

D O I：

10.1287/mnsc.32.7.806

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：806 / 821

页数：16

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