COMPETITORS RESPONSES TO EASILY IMITATED NEW PRODUCTS - EXPLORING COMMERCIAL BANKING PRODUCT INTRODUCTIONS

被引：152

作者：

MACMILLAN, I

MCCAFFERY, ML

VANWIJK, G

机构：

[1] COLUMBIA UNIV,GRAD SCH BUSINESS,NEW YORK,NY 10027

[2] CITIBANK,NEW YORK,NY

来源：

关键词：

D O I：

10.1002/smj.4250060106

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：75 / 86

页数：12

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