EXPANDING SCOPE OF SEGMENTATION RESEARCH

[1] *ADV RES F, 1964, ARE THER CONS TYP

[2] Banks S., 1965, EXPT MARKETING

[3] BAUMWOLL JP, 1975, 1974 COMB P, P3

[4] COCHRAN WC, 1957, EXPTL DESIGNS

[5] Cunningham S.M., 1967, RISK TAKING INFORM H, V1st ed., P507

[6] DAY GS, BUYER ATTITUDES BRAN, P75

[7] DHALLA NK, 1970, CANADIAN BUSINES DEC, P31

[8] DHALLA NK, 1970, CANADIAN BUSINES NOV, P24

[9] DHALLA NK, 1971, CANADIAN BUSINES SEP, P58

[10] FOX KA, 1968, INTERMEDIATE ECONOMI

[1] *ADV RES F, 1964, ARE THER CONS TYP

[2] Banks S., 1965, EXPT MARKETING

[3] BAUMWOLL JP, 1975, 1974 COMB P, P3

[4] COCHRAN WC, 1957, EXPTL DESIGNS

[5] Cunningham S.M., 1967, RISK TAKING INFORM H, V1st ed., P507

[6] DAY GS, BUYER ATTITUDES BRAN, P75

[7] DHALLA NK, 1970, CANADIAN BUSINES DEC, P31

[8] DHALLA NK, 1970, CANADIAN BUSINES NOV, P24

[9] DHALLA NK, 1971, CANADIAN BUSINES SEP, P58

[10] FOX KA, 1968, INTERMEDIATE ECONOMI